Industry Trends
Industry Trends
The world of fitness is constantly evolving. This can be driven by equipment innovation, new technology advances, environmental changes or simple behavioural choices by the customer.
Although there is no true crystal ball. Since 2007 the A.C.S.M (American College of Sports Medicine) has indicated global trends, providing an insight into the changes year on year. But how should your business react to these?
Through the understanding of what is a ‘Fad’ or a ‘Trend’ in relevance to your business allows:
- The ability to keep your finger on the pulse of change
- Acknowledge consumer demands driven by social and journalistic media
- Aid continued growth and success.
- Maximize the facility and resources available
“If you don’t think about the future, you cannot have one.”—John Galsworthy
Do you understand the inner workings of the C.O.Gs in your business?
Is your team performing?
Do you want to increase your team’s dynamics?
Would you like to increase the effective planning and implementation of ideas?
How do I translate this to my end customer?